Relationship between the song and visuals This will therefore make the audience more likely to be interested in the song and therefore make the band gain more popularity.
However, in the second half of the music video instead of the girls being relatable, they become girls who the audience will want to be like and aspire to. As a result of their target audience being predominately girls, in the first half of the narrative the girls come across as relatable which means the audience can feel connected with them and identify with what they are acting out. By the girls wearing this style of clothing makes them become idolised by the target audience as they are keeping with current trends which appeals to their target audience. The very fashionable, up-to-date, mainstream clothing is all very common in pop music videos.
The close ups also show when each band member is singing making it distinct to the audience which band member sounds like what and for the fans to get a close up of their favourite member, as favouritism in fandoms of bands is very common.Īnother way the genre of pop is demonstrated is through the clothing. The shots of the girls being shown all together and then individually are usually common in many pop videos by bands. Also not only does the music video clearly have characteristic of a pop music video but also a girl band music video as well. Little Mix again show the genre of pop through them singing along and acting out the scenes which is very common in popular music videos. The girls are seen to be going to lessons and being around school, as well as having sleepovers which are very common things and stereotypical things that occur in a teenager’s life. The target audience of this song is aimed at teenagers so the connection that Little Mix make being at school and of teenage culture makes it very relatable for the target audience watching. In Little Mix’s video ‘black magic’ the genre of this music video is very obvious by the clear pop characteristics this video upholds.